The Daily Lit is one of the funniest, most relatable profiles on the internet! You’ll never get bored scrolling through their content. We’re so psyched we got a chance to chat with the owner: Casey Hochberg!
Jasmine Reed The Author: What got you interested in memes?
The Daily Lit: As a 20-something who lives on social media, memes basically took over my social media feeds a few years back. Soon after I graduated college, I started working in brand strategy at BrandFire: a boutique branding/advertising/creative agency and my boss and the renowned content creator, Adam Padilla, suggested I start my own meme account. Part of it had to do with a client of ours that was using meme-style content to connect with millennial women, but most of the reason was to have a creative outlet. Three years later, I’m completely immersed in the meme world and have no plans to get out.
Jasmine Reed The Author: Have you considered selling clothing with memes printed on it?
The Daily Lit: For sure! Memes are getting too big to just live online. I’m actually working on a line with Urban Outfitters for apparel, beanies, coffee mugs, etc. There’s a good chance I’ll use some original text memes (instead of the celebrity photography TMZ-style memes I create these days) to steer clear of copyright issues.
Jasmine Reed The Author: How do you decide which memes to share?
The Daily Lit: All of my memes are based on my life experiences. Usually my experience that day. I try to be as specific as possible to be as relatable as possible, which some people love and some people absolutely hate. I love it when people comment that they feel ‘personally attacked’ because I’ve written something so true to their experience that they can’t fathom someone else has also experienced that same situation or emotion. In my case, it’s not really a question of what to post, it’s a question of what happened to me today that will resonate with the most people.
Jasmine Reed The Author: Any advice for new comedians?
The Daily Lit: Stick to what’s true to you. There’s so much chaos and clutter out there, the only way to cut through it is to be authentically and unapologetically you. Your experiences and your struggle are the best and only inspiration as far as I’m concerned. Play in that lane and people will come to know your voice, your perspective, and ultimately your sense of humor.
Jasmine Reed The Author: What are your plans for 2018?
The Daily Lit: I don’t know where this next year will take The Daily Lit. I’d like to build it into a media property that’s mentioned in the same breath as DailyMail and TMZ, almost a meme-version of what’s hot in culture at any given moment. I also have plans to start another account to have an opportunity to write memes in different formats than the “me vs. me” style that The Daily Lit is known for. Keep an eye out for that 😉
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ABOUT THE AUTHOR:
Jasmine Reed The Author is Editor-in-Chief of 716 Live and an independent job recruiter. To collaborate with 716 Live, email firstname.lastname@example.org. Send your resume to email@example.com to get matched to jobs worldwide! Thanks for reading. 🙂