PRODUKT chats with J. Cole from 716 Live

J.Cole: Your grassroots philosophy has proven to be the best way to build a relationship with your fans. What inspired this  approach?

Produkt: The ability to Connect with people in itself is a blessing. One thing that is common amongst most humans is pain and struggle. Even the privileged experience loss like the rest of us. My perspective is to let the listener understand they aren’t alone and that there lives are just as important as someone the world may idolize. To create the understanding you are stronger than the obstacles in front of you. There’s a reason politicians still shake hands and kiss babies touching the people is the only way to make a  resonating impact being tangible, being human just like them. I try and take the time to respond to every fan that reaches out “which in all honesty i can’t get to them all” and offer a  positive out look or simple words of encouragement because that’s the support young people are missing, father figures positive role models etc. I rather have 1 die-hard fan forever than one million that will turn their back on me at the drop of a dime

J.Cole:  How did the birth of your daughter change your  life?

Produkt:  I was 15 turning 16 when my daughter was born, she showed me the definition of pure love. She awakened an ambition and fire inside of me that years later is still stronger than ever. The moment she came into this world there has been no room for failure. My kids are my strength.

J.Cole: Your most successful video “Back on the run” has almost 130,000 views. Your new video, “Movement” is already pushing 80,000 views after only a week of its release. How have you improved, or what has changed in your market strategy since?

Produkt:  I have a lot of content out there, by no means of disrespect but my video “Puerto Ricans Fucking up the VIP is at 1.8 million 

on Vevo alone and with the wide spread of links in the video blog/world it would take a lot of calculation to gage which is my most successful content. For me it’s always been protecting the integrity of the content sonically/ visually deliver a high quality product that can stand out in a saturated market an allow the audience to relate to its authenticity and  enjoy its full  potential.

J.Cole: How did Big Pun influence you?

Produkt: Pun was my Michael Jordan, The Spanish guy from my neighborhood that took over the world. He showed me and everyone else real talent will never be denied and no matter the odds against you, you can prevail. PUN will forever be the symbol of unfuckwittable I’m just following the footprints in the concrete.

J.Cole:  What projects are you currently working on  now?

Produkt: The next project due to release in may is “Change The  Frequency”. I have a compilation album also on the way with my artist Frank Benz titled “Be safe in California” I’m an artist as well as a label owner so we are gearing up to release an EP for Frank Benz as well “Half Now Rest Later”

J.Cole: What got you into music?

Produkt: A good friend of mine Randy Mason introduced me to writing, free styling and composing actual songs. My big brother introduced me to hip hop but  I honed my skills as a true emcee in endless all night cyphers and battling at all the high schools i attended.

J.Cole: Is there anyone you’d like to record with in the future?

Produkt: The list is endless from Raekwon to Adele.

J.Cole: With the current state of the music business, Do you feel that it is more efficient dropping singles as opposed to E.P’s, mixtapes and albums?

Produkt: At the end of the day DOPE is DOPE if it’s an ep or single or album it doesn’t matter. What matters is the reaction from the fans. This business is upside down, whatever it is you do just make sure it’s your best foot forward.

J.Cole: Out of your catalogue, what is your favorite song?

 

Produkt: TOUGH question if i had to choose I’d say “Ruthless”

J.Cole:  What is your typical process in creating a song? Do you prefer writing first  or finding a beat?

Produkt: For me the music comes first, i have to find the melody or the opening line in the music before i decide to dig in to creating a full piece. I’m all about vibe an energy i light up some of the best sativa i can find, my coffee machine is literally at my feet in my recording studio and i get busy that’s my process.: TOUGH question if i had to choose I’d say “Ruthless”

J.Cole:  What is your typical process in creating a song? Do you prefer writing first  or finding a beat?

Produkt: For me the music comes first, i have to find the melody or the opening line in the music before i decide to dig in to creating a full piece. I’m all about vibe an energy i light up some of the best sativa i can find, my coffee machine is literally at my feet in my recording studio and i get busy that’s my process.